Which Is Better?
While The North Face is the largest outdoor lifestyle brand globally, with a rich history of outfitting some of the world's greatest alpine athletes, other brands like Mountain Hardware are focused on making the best gear, period.
The North Face—The Largest Outdoor Brand
The company started in 1968 by making mountaineering equipment and clothing for alpine athletes. It has a storied history and has built itself into a global company.
Why Do People Choose The North Face?
People appreciate the brand, and when they walk into a store looking for something, less experienced shoppers will know what to expect when they reach for a product from The North Face.
The Story Behind Mountain Hardwear
In 1993, nine people formed Mountain Hardwear in San Francisco to build a company centered around manufacturing equipment and apparel designed for wilderness and alpine adventures.
One of the Most Popular Outdoor Brands Among Outdoor Users
By keeping the company independent, Columbia allows Mountain Hardwear to continue focusing on performance athletes and passionate outdoor hobbyists.